Many of which now use executive summaries of longer documents but this is a step further. I would suggest that this could be particularly useful for financial services brands. Therefore, micro copy is becoming ever more important for brands and how they interact with their customers. If we consider just how much we now read, watch, or listen to, it can serve to distil the lengthy to a more manageable morsel during a busy day. This is important during these times of continual messaging and push marketing. These need not be constrained to just documents and websites but used much more creatively and unexpectedly to deliver impact and attention.
It’s an opportunity to engage with unique interactions, delight the reader and guide user interaction. It serves to quickly and efficiently inform or guide readers with specific knowledge or prompts to action. If you have not heard, micro copy is small, bite-sized but informative text found on websites, forms, pop-up, blogs, and the like.
